Founder & Executive Director
Nigerian technology, digital media, AI automation and strategic communications professional, entrepreneur and civic-media strategist. Founder and Executive Director of El-Rufai Live — a digital media and civic advocacy platform built around leadership, governance, public accountability, political education, documentation and community engagement.
He treats digital platforms not merely as channels for publishing information, but as infrastructure for building communities, preserving history, educating citizens, facilitating political participation and shaping public conversation.
Professional experience
Yazid is an AI Automation Expert, Software Engineer, and ICT & Digital Media Consultant, active in technology since 2007. His current portfolio spans founding, co-founding, executive and board-level roles across technology, media, finance and development organisations.
Founder / Managing Director
An AI automation and technology-focused organisation working across AI automation, digital transformation, technology consulting, digital solutions and media services. Based in Abuja, Nigeria. Also referenced as Bunchly Digital Media.
Co-Founder & Executive Director (Software & Automations)
An AI-focused company based in Abuja with operations associated with Nigeria and the United Kingdom, positioned as an AI specialist rather than a conventional media or training provider. Services span AI-enhanced media production (VFX, 3D animation, avatar creation), AI-powered adaptive learning systems, AI integration consulting, and AI-driven government and public sector solutions.
Co-Founder
A Katsina-based technology hub offering co-working space, an innovation incubator (startup mentoring, funding guidance, market research, business development), a digital skills academy (web development, UI/UX design, AI & ML, cybersecurity), tech consulting, membership and community support.
Co-Founder
A platform dedicated to fostering innovation, digital skills development and startup growth.
Founder & CEO
An intelligent billboard aggregation platform.
Vice President, Programs & Secretariat / Board Secretary
A development organisation working across education, entrepreneurship, empowerment, health, climate, peace and security, with particular emphasis on Northern Nigeria. Yazid supports governance, organisational strategy and community development programmes.
Senior Technical Consultant
Advises on digital technologies, broadcast innovation, automation systems and emerging technology solutions.
Founder, 2016
A platform for developers, innovators and technology enthusiasts to learn, collaborate and build solutions.
Pioneer Country Lead
Strategic leadership across Salesforce Developers Groups, Salesforce Administrators Groups, Women in Tech initiatives and Student Ambassador programmes.
Founder
An initiative empowering women and girls with software development skills and increasing female participation in tech.
Founding Team Member
A national coalition unifying over 200 innovation hubs across Nigeria, fostering collaboration, knowledge sharing, policy engagement and ecosystem development among hubs, startups, entrepreneurs and technology enablers nationwide.
He has also worked across broadcasting, training, communications and institutional digital transformation, and operates comfortably in both English and Hausa, with strong connections across Northern Nigeria — Kaduna, Abuja, Zaria and Katsina.
Why Yazid built El-Rufai Live
El-Rufai Live was built from the conviction that political history, governance records and leadership ideas should not disappear into social-media timelines. A movement needs more than rallies and political meetings; it needs media, technology, community, documentation, research and communication systems.
The platform emerged around the public service record, leadership philosophy and political ideas associated with Mallam Nasir El-Rufai. Yazid's technology-founder background — Bunchly, Modela Hybrid, LumiLab, Kirkira, GDG Katsina and ISN Hubs — is the capability he applies here to civic and political communication.
Why Mallam Nasir El-Rufai
Yazid's interest is strongly connected to that record and to a willingness to undertake difficult institutional decisions. El-Rufai Live documents and discusses areas associated with his public service record, including:
The platform distinguishes between documented facts, commentary, opinion and political advocacy. Where specific statistics or claims are published, they are connected to credible primary sources.
Leadership philosophy
The willingness to make difficult decisions when leadership demands them.
Public office should be occupied by people capable of delivering measurable results.
Institutions must continuously evolve.
Governments must answer to citizens.
Public resources and public decisions should be subject to scrutiny.
Sustainable development requires strong institutions rather than dependence on individuals.
Young Nigerians should participate actively in governance rather than remain spectators.
Technology can transform how governments communicate, deliver services and interact with citizens.
Political disagreement, advocacy and participation are legitimate components of democratic society.
Digital-first approach
The long-term objective is a connected digital infrastructure around the movement — consistent with Yazid's parallel work building AI automation and software systems at Bunchly Enterprises and Modela Hybrid.
The El-Rufai Live community
A significant digital community has developed around Mallam Nasir El-Rufai, governance, Kaduna and wider Nigerian political discourse — young Nigerians, students, professionals, entrepreneurs, technology professionals, civil servants, political activists, governance enthusiasts and supporters.
200,000
Facebook community followers
~138M
Monthly views
Platform milestones — measures of community and platform reach, not claims about Nigeria's population or political support.
The goal is not simply to accumulate followers — it is to create an informed, engaged and organised community.
"El-Rufai Live is not simply reporting on a movement. It is helping build the digital infrastructure through which the movement communicates, documents its history and engages its community."
Youth and the future
This connects directly to Yazid's youth- and skills-focused work at GDG Katsina, Django Girls Katsina, ISN Hubs Nigeria and LumiLab, which El-Rufai Live extends into civic and political education specifically. The platform intends to develop content and programmes that make governance and political issues accessible to younger audiences.
Vision for El-Rufai Live
A professional digital newsroom covering governance, politics, leadership and public affairs.
A searchable digital archive of speeches, interviews, photographs, videos, documents and public records.
A digital video and broadcasting platform.
Long-form conversations around leadership, governance, politics, history and development.
A platform for research, analysis and policy discussions.
Developing young people interested in leadership, governance, technology and public service.
A structured digital community connecting supporters and civic participants.
A future membership platform connecting individuals with programmes, events and community activities.
Digital tools that make information, participation and engagement easier.
English and Hausa content designed for a wider Northern Nigerian and national audience.
Responsible use of artificial intelligence to improve search, archives, content discovery, knowledge management and citizen access to information.
I built El-Rufai Live because I believe that ideas deserve to survive beyond political seasons.
In Nigeria, important speeches disappear into timelines. Public records become difficult to find. Political debates are quickly forgotten. Achievements are contested without citizens having easy access to the evidence. I wanted to build something that could preserve the record while creating a community capable of engaging with it.
My background in technology, artificial intelligence, digital media, and strategic communications shaped how I approached that challenge. I saw an opportunity to build a movement that uses technology not simply to publish political content, but to organise information, preserve history, educate citizens, and connect people.
El-Rufai Live is therefore bigger than any individual post, campaign, or political moment. It is an attempt to build a permanent digital home for ideas, conversations, records, and people who believe that leadership should be discussed seriously.
I believe young Nigerians must be part of the conversation about the future of our country. We cannot leave governance to politicians alone. Citizens must understand what government does, what leaders promise, what institutions deliver, and how public resources are used.
My commitment is to keep building. To document. To communicate. To create. To challenge. To engage. And above all, to ensure that important ideas and records are not lost.
The Movement is Rising.
Dr. Yazid Lawal Ahmed — Founder & Executive Director
His role is to transform the platform from a digital audience into a structured and sustainable institution — the same builder's role he has played at Bunchly Enterprises, Modela Hybrid, LumiLab, Kirkira Innovation Hub, GDG Katsina and ISN Hubs Nigeria.
El-Rufai Live is an advocacy and media platform. Its editorial and advocacy content clearly distinguishes between verified facts, analysis, opinion and political commentary.
The platform seeks primary sources wherever possible. Where claims concern government expenditure, infrastructure, court proceedings, public appointments, statistics or official decisions, source references are provided where available — part of a commitment to building a credible long-term institution.
Movements are not built in a day.
They are built through consistency, conviction, community, and the courage to keep going when the attention moves elsewhere.
El-Rufai Live is committed to building a digital institution that documents history, communicates ideas, develops community and keeps citizens engaged.
The work continues. The vision continues.
The Movement is Rising.
El-Rufai Live
Reform · Competence · Accountability
